Remember Nutella? Are you a vegan who has been longing for that delicious, hazelnutty, chocolate spread?
Well, your longing is over! There is a new nut butter on the market, and that is Justin’s Chocolate Hazelnut Butter. And it is spectacular. Dare I say…I like this stuff even better than Nutella?
I read about this in VegNews magazine but never tried it because the only place I could find it was Amazon, and it was only sold in a pack of 3 jars. Expensive, and a risk when you don’t even know if you’ll like it. But now my local PCC Natural Markets carries it! I passed it over for the last couple of months because it is pretty expensive, but this week I decided to go for it. I am so glad I did! I also noticed that they sell single-serve pouches of this in their deli section, so if you don’t want to shell out $8 for the whole jar, you can still give it a try.
First off, though – don’t expect it to be Nutella. It’s not. It isn’t as sweet, and it doesn’t have that super-smooth, frosting-like texture. It’s more like a nut butter. If you’ve ever had Adam’s natural peanut butter, the texture is similar – perhaps a tad bit smoother, but there is still some grainy texture. And there is a lot less sugar. But to my palate, there is just enough sugar to make it appealing…and the fact that there are only 7 grams of sugar per serving (as opposed to 20 grams in Nutella), means that this is suitable for breakfast or a snack, rather than an indulgent dessert. And that’s good news!
So…all this in mind, I really didn’t expect it to be much like Nutella when I first tasted it. But you know what? It was astonishingly similar! Similar enough to satisfy even the strongest Nutella craving. And I actually like the grainier, salty-sweet taste of this one. Best of all, I love that this isn’t a “vegan nutella substitute” or anything like that. There is no substitute feel here. It’s just a straight-up nut butter, with a little salt, sugar, and cocoa powder added to it.
I’ve been on this kick where I put a glob of peanut butter on my oatmeal. This morning, I put Justin’s Hazelnut butter on it! I felt so decadent, but it was sweet enough that I didn’t need any maple syrup like I usually use when I have oats and peanut butter. So, I really don’t think it was any less healthy than my usual breakfast. I thought about snapping a photo, but I was too eager to dig in! Next time.
For those who are wondering, here is the ingredients list: dry roasted hazelnuts, organic evaporated cane sugar, organic cocoa, organic cocoa butter, organic palm fruit oil, natural vanilla, sea salt.
* Disclaimer: I do not work for Justin’s nut butter nor was I paid to review this item. I just really, REALLY liked it!